Video content has long been the ‘king’ when it comes to the type of content being produced and viewed. Nobody really has any desire to view pictures or read infographics as much as they once did, with videos being more engaging and immersive.
Videos can show more than still images. They can take a lot of the guesswork or mystery that pictures may provide, giving audiences the opportunity to get answers or the entertainment they are seeking.
However, there is a fine balance that needs to be met when it comes to video content. Not everyone has the time to spend watching content, especially if it is lengthy. This is where platforms like YouTube Shorts, Instagram Reels, Snapchat, and TikTok have ballooned. They offer viewers the chance to watch short-form content from uploaders, usually lasting no longer than a minute. Given that the attention span of a human being is getting shorter and shorter, they are perfect to view quickly and be entertained by.
As a result, we’ve seen a growing rise of video diaries being made and placed on these sites in abundance.
What makes video diaries so popular?
Video diaries have become extremely popular for so many reasons, with creators and viewers able to enjoy several benefits.
For creators, they can provide an insight into their lives. They can be personable and resonate with audiences, potentially increasing their chances of achieving virality. Authenticity is key on social media! They can also be budget-friendly as they don’t need expensive props or sets and can be very short and easy to make.
For audiences, video diaries can be a great source of entertainment, from laughing at relatable moments or scenarios to having fun at another person’s expense. They can provide answers to similar experiences to have occurred and provide a way of forming a natural connection with a like-minded individual.
As mentioned, these video clips can often be extremely short compared to other forms of content. However, they can also be much longer. Using platforms like YouTube and Facebook, video diaries can share a host of information and can be like mini-documentaries. Creators who want to share their lives with others as a form of entertainment or as inspiration can upload longer videos and build organic connections with their following simply because they are being authentic and showing a ‘day in their life’.
How can creators make impactful video diaries?
Sharing content is easy; making it go viral is hard. Although it is very difficult to highlight how many do it accurately, it’s thought millions of people upload content every single day. Therefore, getting a video diary to get the exposure to be seen can be challenging.
However, there are ways to maximize its chances. Uploaders should make sure they edit their content in a way that looks professional. They can use features like Adobe’s After Effects templates, which can immediately boost the production quality of their content with ease. Transitions between scenes and sequences can be made, while other Hollywood movie-like features can be implemented into the video that is being shared.
It is possible to use editing software and templates to make content more engaging. You can use transitions to add certain aspects of the diary to the beginning of the video to hook viewers immediately, making them want to watch the video to find out what happens next, etc. By creating the hook, it can be difficult for viewers to stop watching and simply move on to the next video that has been shared.
As noted, being authentic and true to yourself can be the biggest key to success on social media. People don’t want to watch something that is fake or has been scripted. They want to watch things happen naturally. If it does, then they will feel they can relate with the creator more, which may lead them to follow and share the video diaries that have been shared. If they are relatable, it’s not hard for an individual to think they’re something that can be followed without becoming annoying too quickly.
Will video diaries remain a social media trend?
Social media trends come and go; some remain for a while, whereas others are over in the blink of an eye. It’s a difficult thing for creators to manage, as they need to be proactive and capitalize on the opportunities that present themselves when they do.
Video diaries have the power to be a trend that remains. They can be extremely entertaining and provide people an insight into how others live. However, they need to stay relatable and authentic, showing the true side of the uploader. They’ll quickly become boring or hard to watch if they become anything else.
