Did you have your bowl of cold, chocolatey antioxidants this morning? If so, it was without the comforting, Mary Poppins-ish promise “Now Helps Support Your Child’s Immunity!” banner. Yesterday, Kellogg announced it was pulling that dubious health claim from its Cocoa Krispies boxes after a round of media guffaws and charges of exploiting swine flu panic. Given the price of breakfast cereal these days, an extended hospital recuperation from an H1N1 infection is positively economical in comparison.
Why the hell does cereal cost $4 a box?